Meet the Team
Our team has decades of experience in building and financing innovative companies in high growth sectors.
Martin Cooper, Advisory Chair (Sydney)
Martin Cooper is a retired solicitor who practised for 40 years in Sydney and before the High Court. He has a higher degree in tax and trade practices law and has always specialized in entertainment and copyright law and associated corporate and tax law.
Having been a Senior Manager of Network 10 in Australia in the 1970s, he became General Manager, Corporate Planning for The News Corporation and spent six years running M&A for Rupert Murdoch. In that time News purchased Ansett Airlines, Chanel 10 Melbourne ,the London Times Group and the Herald & Times Group.
He was CEO of R&R Films, the partnership of Rupert Murdoch and Robert Stigwood and produced films such as “Gallipoli”. After leaving News in 1984 he set up a media law Solicitor’s practice in Sydney and represented major production companies, actors and directors and a range of other industry participants, including financiers, distributors and insurers.
From 1995 he ran the Australian Multimedia Enterprise, a PE investor in new media. Subsequently, he has been a director and mentor to many new media and games development companies, including Ratbagames, Team Bondi, which produced “LANoir” which sold over six million units and earned over $600m, and Rising Sun Pictures. He established the early stage venture fund Pre Angels Investments and has through it and directly invested in more than 15 start ups.
He has been involved in the financing of approximately 70 feature films and many documentaries and television programs. He has also advised on more than 20 Offer Documents for public offers for films and has issued seven in the name of his licensed dealer company. Recently, he has Executive Produced the films “Alex & Eve” and “The Yard”.
He has been a director of a number of companies in the Beyond International Group, television stations Ch10 in Sydney and Melbourne and have owned and operated a television station in Western Australia.
Martin has been for 30 years a Trustee of the Ted Noffs Foundation and is currently a Director of the Gut Foundation of Australia.
Michael Gale, CEO (Byron Bay)
Michael is based in Byron Bay, Australia and has over 40 years of business, investment and managerial experience globally.
At First Penny he focuses on Board Advisory work and in particular capital strategy. He is also often the lead on Strategic Business Development.
Michael had his first entrepreneurial venture in 1978 and in the early 1980s he entered the nascent PC industry and grew with it first from Australia into Asia before becoming part of the leadership team at Macromedia which listed on the NASDAQ in 1993 and was later acquired by Adobe. He then built a multimedia publishing business in San Francisco and was the publisher of the Apple CD-ROM Collection.
From 1995 through 2013 Michael worked as an investment banker, venture capitalist and served on multiple Boards while helping to steer over 100 growth companies. During this time, he was based in San Francisco, New York and Melbourne. Between 2013 and 2017 Michael split his time between Zürich and Abu Dhabi building an Islamic financial services firm specialised in wealth management for Ultra High Net Worth individuals and shariah compliant estate planning and succession.
Michael moved to Australia in late 2017 and founded First Penny with Yaser Mansour before being joined in the founding team by Amy Swartz and Jerry Brooks.
Jerry Brooks, Executive Director (Lausanne)
Jerry is a top-class professional having led the acquisition, funding, growth and disposal of complex international businesses over a period of 25 years. He managed communications at a senior level with blue-chip financial institutions and legal firms. Jerry’s experience includes acquisitions, strategy and management, financing, exits, and systems, Controls and reporting.
From 1999-October 2018, Jerry was Head of Atmosclear S.A. focusing on private equity investments across a range of sectors including technology, media, property and energy. AS such, he managed numerous start-up, early-stage & development investments, joint ventures and exits throughout Europe, USA and Australia and grew the investment funds threefold over 10 years.
Prior, Jerry served as Group Finance Director at Countrywide Communications and was in charge of finance, legal and administration functions for a leading European PR group also providing advertising and political lobbying services. Jerry ran the successful sale of the group to Omnicom, following which the group was merged with the US-based consultancy Porter Novelli.
Jerry served as Finance Director at Telecom Technology International from 1989-1991 and was with Arthur Andersen from 1982-1987. He holds a BSc Hons in Computer Management and Sciences from Warwick University (1982) and is a Chartered Accountant (1985).
Amy Swartz, Executive Director (Byron Bay)
Amy has been involved in international business development, finance and marketing for 20 years, working closely with clients and portfolio companies to accelerate their global growth, exits and ROI. Her experience encompasses North America, Europe, Australia, Japan, China, SE Asia and the Middle East. She has worked directly with hundreds of start-up technology companies.
At First Penny, aside from managing the firm, Amy focuses in particular on Capital Strategy, Due Diligence and support for the Capital Raising process. In particular she has a strong command of the document requirements of professional investors. She also has global experience in compliance and the fiduciary duties of directors and responsible persons.
Between 2013 and 2017 Amy split her time between Zürich and Abu Dhabi building an Islamic financial services firm which specialises in wealth management for Ultra High Net Worth individuals and shariah complaint estate planning and succession.
Prior to that, Amy co-founded Gramercy Venture Advisors, Inc. in 2001. She served as Director, Corporate Development at Gramercy Venture Advisors and was based in New York and San Francisco. Prior to Gramercy, Amy spent several years as a consultant with Double Impact, Inc., a leading San Francisco based Venture Catalyst.
She holds a Bachelor of Science in International Business, Marketing from San Francisco State University. Amy holds several Directorships.
Yaser Mansour, Executive Director and CTO (Auckland and Abu Dhabi)
Yaser has over 20 years of experience in technology, he spent it in managing and coaching teams, designing, developing, implementing and operating ICT systems, primarily within telecommunication service provider environments in the Middle East and North Africa most notably as a Director of Emirates Telecom (Etisalat) where he was one of the leaders for the national telecom infrastructure transformation program from copper network to fibre network and from legacy technologies to IP technologies.
At First Penny he focuses on technology strategy and technology due diligence, for M&A and investment projects. He works with CTOs, CIOs and their leadership teams and Boards to conduct a strategy review, making the link with strategy, people and operations. The output from these reviews defines a high level business requirement, and a high level target architecture to achieve the business targets, enhance customer experience, develop ROI/business cases and the creation of frameworks for ICT transformation which includes vision, strategy, process, cultural changes and organization structure.
Currently, Yaser is a Director in a number of technology companies in New Zealand, Australia and United Arab Emirates. He is based in Auckland and directing projects in Cyber Security across different Telecom service providers, in addition to a Tele-Health solution rollout over AWS cloud in multiple countries.
Randy Boyer, COO (St. Lucia)
Randy was formerly the CEO of Network Society Lab (NSL), a boutique venture development firm and partner of First Penny based in Europe with a background in AI, natural language processing, SaaS, tokenization and decentralized finance (DeFi). Randy has more than 30 years of experience in managing venture-backed high tech companies and providing venture development advisory services—with a long history of collaboration with First Penny’s founders, Michael Gale and Amy Swartz. With Michael Gale, he was one of the key international sales and marketing management members of Macromedia, a software unicorn that Adobe bought for $4 billion in 2005. Since leaving Macromedia he has helped scores of venture-backed technology companies with advisory services to accelerate growth related to geographic and market expansion, corporate development and fundraising.
In addition to decades of experience performing advisory, corporate development and fundraising services, he also is deeply experienced in the operations and management of venture development firms.
Henry Cheang, Managing Partner (Sydney)
Henry is a Sydney based serial entrepreneur who has founded, operated and successfully exited over 20+ businesses since the 1990s. He started his professional career in 1992, as the Statistician for AGB McNair which subsequently became The Nielsen Company. After his stint at AGB, Henry moved on to doing political polling at Newspoll (Subsidiary of WPP and News Limited), which at that time had the most accurate poll, and was frequently featured in The Australian newspaper.
Henry then joined a software technology company called Information Tools Limited in 1995, which he later acquired. Since then he’s been involved in starting up and running businesses that included a chain of cafes, one of Australia’s largest independent call centers, one of the largest independent market research companies, started a company that pioneered the use of online research, and many more.
Henry‘s last CEO role was at Potentiate (2019), a data intelligence company that combines next generation technology with fresh thinking to deliver technology solutions in Customer Experience and Community Management.
He is seen as an expert in a number of areas including Statistics, Artificial Intelligence and advance technologies. He has previously consulted to the Australian Statistician at the Australian Bureau of Statistics.
Henry currently also sits on a number of boards of Private and Listed companies either as Non Executive Chairman, Non Executive Director or Advisory Board Member. His experience spans both locally as well as internationally.
Greg Wall, Head of Advisory (Sydney)
Greg is an early stage business specialist where he assists rapidly growing companies to commercialise their technologies on a global scale. His provides services from getting “investor ready” through to accounting/financial services, marketing, distribution, supply chain development and management, investor relations and strategic capital solutions.
Greg started his career in the Meat and Livestock Industry where he held management positions in production, wholesaling, export meat processing and then commercialised technologies for Meat and Livestock Australia (MLA). At MLA he helped commercialise the Meat Standards Australia (MSA) grading scheme, managed the development and implementation of the National Livestock Identification Scheme (NLIS), Vertical Supply Chain integration and International Market research.
Greg then managed the development and commercialisation of a unique environmental technology in the US, that captures heavy metal emissions from Coal Fired Power plants. In his role as Managing Director, he managed the ongoing development, testing and commercialisation of these technologies in the US, resulting in the company being listed on the ASX.
Greg has also managed the development and commercialisation of an on-line livestock video auction business allowing producers to buy and sell livestock online in Saleyards and on-farm across Australia. Other clients include a range of revolutionary Agricultural Cropping Inputs including making fertiliser from waste glass, organic cropping inputs from plant extracts, beverage companies and recycling and renewable technologies among others.
Carlos Sanson, Principal (Sydney)
Carlos is based in Sydney Australia and has over 40 years of entrepreneurial and management experience. He founded and was Managing Director of Kastle Systems Australia which he started in 1990 in Sydney and built into leading access control and security services company for 15 years.
After selling to Private Equity he commenced his career in Investment Banking and Institutional and High Net Worth for FBR Capital Markets, a US Investment bank listed on the NYSE.
He founded and started FBR Capital Markets in Sydney Australia and built that business into FBR’s most profitable and relationship centric banker in the company. He was Managing Director and Group Head of the Australian market for 10 years.
Carlos was educated in the USA completing his BA at Boston College in Economics and Finance.
He also completed his Executive Masters in Business Administration at the University of New South Wales in General Management
Richard Heale, Head of Client Services (Byron Bay)
Richard has enjoyed careers, as both a marketing and HR senior executive, along with periods as an analyst, academic and technologist.
Richard formed Interactive Logic, in Perth, Western Australia, one of the first interactive media companies in Australia. Interactive Logic achieved notable international industry success and was the first company, of its type, to be sold to an international buyer. Richard cofounded with Michael Gale the Australian Interactive Media Industry Association and was inaugural president for its first two years, during which he raised in excess of $120m to develop the interactive industry in Australia. After AIMIA Richard became the London based the CEO of an Omnicom company, which he developed into the largest digital marketing company in Europe. In this role, Richard also had responsibility for all of the twenty-seven Omnicom agency projects, around the world, for Novartis, the world’s second-largest drug company. Richard’s industry contribution continued in the UK as a member of the board of BIMA, AIMIA’s equivalent, where he was the Chief Judge of the 2001 British Interactive Awards.
Mixed in with these global journeys was a period as the chief futurist for Fujitsu, Asia-Pacific. Richard also employed his marketing flare for “The Hunger Project”, creating a more measured profile and funds raised for the project than any other of one hundred and thirty cities, worldwide. These same skills were then employed, on returning to Australia, in setting new levels of marketing competence in the commercial real estate industry, when Richard formed teams of professionals to win major large inner-city renewal projects for both a Rothchild’s and Grollo consortia. In recent times Richard has been heavily involved in three text-analytics companies as both marketing executive and analyst. Richard is based in Bangkok
Nicola Fox, Strategic Project Manager (Sydney)
Nicola has had a career in the global media industry starting out working for BBC Radio in London before moving to BBC Television as a Network Director. She then moved to Rome to be part of the core team launching the world's first fully digital TV network, Orbit Communications, owned and funded by the Saudis. This was a Satellite platform transmitting international programming into the Middle East, Nth Africa and Asia. Nicola then worked with BSkyB (Sky TV) in London where she managed the roll out of the first Digital Platform, High Definition and Video on Demand initiatives.
In 2012, Nicola moved to Australia to transition Foxtel to digital workflows across the whole organisation as well as manage the implementation of an advanced predictive advertising solution to maximise viewer reach. Most recently, Nicola has worked with Channel Nine to manage the implementation of an automated, predictive advertising platform, alongside managing the technical and operational merge of NBN, Fairfax Media and Macquarie Radio with Channel Nine.
Nicola is passionate about functional medicine and the influence of gut health on overall human health. Nicola also has an avid interest in understanding the issue of homelessness and has set up and runs a weekly "Homies Breakfast" in the City of Sydney for around 50-100 homeless people. Her weekly highlight is now a 4.30am Saturday morning start to see the genuine friends she has now made with many of the homeless people who regularly use this service.
Hannah Thomas, Senior Associate (Byron Bay)
Hannah is an experienced client services and project manager with a history of working in alternative investment, not-for-profit and health care industries.
She is known for her empathic, client-focused attitude and creative approach to problem-solving.
Hannah holds a double Bachelor degree in Commerce and Laws from The University of Adelaide, a Graduate Diploma in Legal Practice from the Australian National University and has recently graduated with a Masters in Business Administration (MBA) majoring in Project Management from Bond University.
In her role as Senior Associate at First Penny Hannah manages all client projects and reporting and is always on the lookout for streamlining processes and clearing blockages. She reallocates resources when needed and focuses the team. She also assists with research, investor relations and deal-flow.
Hannah is passionate about delivering the best for First Penny clients and investors.
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Liz Ronczka, Executive Assistant (Byron Bay)
Liz has an extensive background in Strategic Procurement Management & Client Relations specialising in large scale tenders & national contracts.
After spending the majority of her career working in Sydney, primarily within healthcare & technology industries, Liz returned to the Northern Rivers region with an interest in positively evolving the local corporate scene.
Possessing a history in the project managing of national tenders & the subsequent growing of effective supplier relationships, Liz provides a professional contact for clients and partners along with the streamlining of office responsibilities.
Luke Nesci, Senior Financial Associate (Sydney)
Luke Nesci joined First Penny in 2019 and focuses on financial modeling, client preparation and distribution.
Prior to First Penny, Luke worked in venture capital and on a number of early-stage companies in operations and software development.
Luke is from Sydney and graduated from the University of New South Wales with degrees in Finance and Computer Science.
Finn Judell, Associate and Digital Assets Lead (Byron Bay)
Finn Judell is a passionate and innovative technology enthusiast with a strong knowledge in decentralised systems, tokenomics, business strategy and market psychology. Finn began his endeavours within the crypto ecosystem investing heavily in decentralised oracles and blockchain systems in 2017 and later took on a role as a technical recruitment consultant, working for top tier blockchain/fintech start-ups and cryptocurrency exchanges. Finn’s in-depth understanding of tokenomics and market psychology in combination with an expansive network of reputable players within the ecosystem allowed for a natural transition for Finn to generalise his consultancy to capital raising and advisory. Finn has built an extraordinary network of financiers, developers and passionate technology evangelists. Finn's main function at First Penny is to provide technical insight and act as the connective tissue of information and ideas between people and disruptive tech start ups.
Nhan Nguyen, Co-Founder and Advisor (Melbourne)
Nhan has over 15 years of experience in Corporate Advisory and Private Equity. He has extensive knowledge in the area corporate financial and strategy, having worked with numerous companies in diverse industries from Banking & Finance, Media through to Technology and software. Nhan specialises in corporate diligence, valuations and helping companies with their corporate and capital strategies. Nhan has a BA in Software Engineering from Monash University and an MBA from Melbourne Business School.